The music industry has undergone dramatic changes under the weight of the online world. With the influx of free downloading and file sharing sites, the money is not rolling in like it used to.
?I think it goes down to what the value of music is. Nowadays it?s pretty much obvious by what the common public accept it as, which is free merchandise,? says local artist Jay Burr.
Mark Furukawa of Hamilton?s legendary Dr. Disc record store agrees.
?I think that the younger audience of this generation feels as if it?s their right to have this music than having to pay for it. A lot of people feel that they?re entitled to it. The whole perception of what music?s worth has gone down.?
Still, music thrives.
Canadian musicians are popping up all over the country, demonstrating explosive talent and receiving instant recognition. This is due to the opportunity that musicians now have courtesy of the Internet.
?Technology has advanced so quickly that you can write, produce and disseminate your music on the Internet for pennies,? says Furukawa.
Bands such as Walk off the Earth and Sorry Ok Yes have hopped aboard the Internet train and proved the ride can be a successful one. Burlington natives Walk Off the Earth catapulted to fame as a result of a homemade YouTube video made from their very own kitchen. Toronto band Sorry Ok Yes attracted thousands by posting an ad for a free download on Pirate Bay, a widely popular file sharing website.
Albums may not sell in the same volume of the past, but there is still money to be made in today?s industry. The key is creativity.
?The sign of a good band is not only their music but how they present it?. the extent of creativity. I don?t think it should just end with the music. Your job is just beginning when you get your album finished,? says Furukawa.
Graham Rockingham, music editor of The Hamilton Spectator, says the real impact of the Internet is its ability to create buzz about a band, making people want to check it out.
?Buzz doesn?t happen. You?ve gotta create it. Once the buzz starts, good things go.?
Source: http://www.satelliteonline.ca/2013/03/13/internet-proving-a-mixed-bag-for-musicians/
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