We talked about developing a good marketing plan for 2013. Today, we?ll talk about creating a successful book.
Some of you are in the writing process and aren?t thinking about promotion. You should be. But you probably aren?t. You are too focused on writing, finding time to write and worrying about what you?ll do once you are finished?how you?ll go about getting it published.
While you are enjoying the process of writing, you really should step outside of yourself and consider your audience?your readers. A book, in order to be successful, needs readers. Sure, as we discussed yesterday, marketing is a way to let people know about your book. But when they learn about your book, it had better be something they want to read?a book that is appealing to them. The thing is, you may have to promote to a whole lot of people in order to make even a minimal number of sales.
Unless you are known, the only people who will look forward to reading your book are your close family and friends, perhaps those who are curious about what you might write and those who are definitely interested in your topic/genre. Are there people interested in reading about your topic or books in your genre? Are you writing a book that is wanted/needed? This is the place where most successful authors start. They recognize a need or a trend and they follow it with gusto.
Those authors who end up failing, are generally those who wrote a book for themselves?something they wanted to write.
If you hope to produce a successful book, consider your readers throughout. While you?re writing it, make sure that readers can follow the story, that you aren?t making it too complicated, that your sentences and the concept is clear and well-organized. Use words that the reader can flow through rather than get stuck on. Some writers like to use obscure words to impress. Most casual readers are not impressed by obscure words and foreign phrases. They are irritated by them.
Readers don?t like to have authors talk down to them, either. They like a reading challenge as long as they are reasonable.
There are many types of books and writing styles. Before you write your book, if you hope to sell more than a handful of copies, it is wise to make sure you have an audience. And then spend the next several months writing specifically for that audience. Make sure you are speaking their language, educating them or informing them in areas of their interest, filling a void and, if warranted, touching their core.
Source: http://www.matilijapress.com/publishingblog/?p=2436
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